Brand identity · Broadcast system
From strategy → to execution → to operation.
A complete network rebrand by AROMA × AO3 Studios
ON Sport isn’t a single channel — it’s a universe of films, titles, stings, show opens and match-day graphics that all had to feel like one voice. We rebuilt that voice from the ground up: a strategy that decided who ON Sport is, an identity that made it visible, and an operating system that keeps it consistent across every screen and every show.
Before a single frame was designed, we set the strategy. We watched how fans actually behave, we listened, and we worked out what genuinely moves people about sport. Values came first, and those values shaped everything that followed — the colour, the cut, the motion, the sound of a lower-third snapping into place. Pride wasn’t a tagline we wrote; it was a feeling we reverse-engineered.
Nothing is by chance. Everything is chosen.
The strategy became a living identity — a kit engineered to flex across hundreds of pieces while always reading as ON Sport.
A single electric accent against deep black — instantly ownable on-air and on feed.
Titles, stings, show opens and match-day graphics all cut from the same rules, so the network reads as one voice whichever show you land on.
Dozens of pieces, one system — built to live together. They play as you scroll; tap the speaker for sound.
For the first time, one sports identity reaches across every discipline — court, track, pool, pitch and tatami — and blends every athlete into a single family. ON Sport is for all sports and all athletes: the pros, and the ones on their way.
All sports. All athletes. Pro — or on their way.
An identity is only as good as the team that runs it. We delivered a system that holds up live, at speed, across a full broadcast schedule.
Lower-thirds, score bugs, transitions and tickers built for live control rooms.
Fast, repeatable bumpers that tell viewers exactly where they are in the night — Now, Next, Soon, Later.
Templated cut-downs and vertical edits so every match becomes content.
Every project moves through three phases of our craft, supervised by the same hands that started it — in Cairo, Dubai and Riyadh.
info@ao3studios.com